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Pay-per-click (PPC) advertising can deliver fast results and strong returns when done right. Yet many advertisers struggle with common mistakes that drain budgets and limit success. Issues like broad match abuse, poor keyword targeting, weak ad copy, lack of conversion tracking, and set-and-forget management often hold campaigns back. Understanding these pitfalls and how to fix them can transform your advertising strategy and boost your results. Avoid Broad Match Abuse Broad

When people need a service, they often turn to Google first. For tradespeople, consultants, home service providers, and local businesses, this behaviour creates a unique opportunity. High-intent search traffic means visitors who are actively looking for a specific service right now. This kind of traffic can be far more valuable than other sources, especially social media, which often captures people who are just browsing or casually interested. Understanding why high-intent s