I'm a Google Ads Specialist helping service based businesses generate consistent, high-quality leads without the complexity of a traditional marketing business and with no hidden or setup fees.
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I've worked in-house & ad agency-side managing Google Ads accounts with significant monthly ad spend, where performance, efficiency, and ROI mattered. This shaped how I work today, strategic, data-driven, and focused on what turns clicks into real enquiries and revenue.
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I also hold a Bachelor of Business (Marketing) from QUT, and I bring both structured marketing fundamentals and hands-on, real world execution to every account I manage.
About Me
Recent Work
Over a 30-day period, our client running Google Search campaigns generated 67+ leads from ~ $650 in ad spend, with an average cost per lead of $9.66. By focusing on high-intent search terms, tightly structured campaigns, and ongoing optimisation based on performance rather than clicks, the account delivered a consistent flow of qualified enquiries at a sustainable cost — allowing the business to confidently grow without sacrificing efficiency.
Using detailed tracking, we could see exactly where enquiries were coming from and which campaigns were driving real results. In just a month, the client recorded a 24% increase in enquiries. This growth was driven by ongoing Google Ads optimisation, including refining keyword targeting, adding negative keywords to cut wasted spend, and continuously improving ad structure and messaging to focus on higher-intent searches.
